Hadi Alabdullah

About

I started out building 3D worlds from procedural rules. Now I design experiences that work for everyone.

I'm Hadi, a UX/UI designer. In procedural work, you don't design one house, you design the rules that make every house work. I bring that thinking to UX: clear patterns that hold up for every person and every moment.

Whether it's someone booking a game night or someone wondering if they really need that jacket, I start with how the moment feels for them, then work out what would make it clearer and calmer.

My background in technical art shapes how I work: I think in systems, I care about visual detail, and I test things with real people before calling them done.

Experience

  1. Oct 2025 – present

    Freelance UX/UI designer

    Redesigned the website for D6 Tabletop Café and designed Second Thought, a mindful spending app, from research to tested prototype.

  2. Oct 2025 – May 2026

    Freelance technical artist

    Alongside my UX/UI work, I built node-based shaders in Unreal Engine, materials in Substance Designer, and procedural assets and effects in Houdini.

  3. Sep 2025

    Tech Art Bootcamp, Vertex School

    Certificate of completion. Shaders, materials, procedural generation, visual effects and 3D assets.

    View certificate

What I bring from game art

Toolbox

Research

  • User interviews
  • Stakeholder interviews
  • Usability testing
  • Heuristic evaluation
  • Competitive analysis

Design

  • Figma
  • Mind maps & Crazy 8s
  • Storyboards
  • User flows
  • Priority matrix
  • Prototyping

Technical art

  • Node-based shaders (Unreal Engine)
  • Materials (Substance Designer & Painter)
  • Procedural modeling & effects (Houdini)
  • Basic C++ (Visual Studio)

Next

What I'm looking for.

A UX/UI or product design role on a team where I can work on real products, learn from the people around me, and keep growing.

See my work →